Privacy Policy

This Privacy Policy explains how Zero to Hero with Moe (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit zerotoherowithmoe.com or use our services. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Zero to Hero with Moe is operated as a sole trader business based in Manchester, United Kingdom. For data protection enquiries, please contact us at moe@zerotoherowithmoe.com.

2. What Personal Data We Collect

We may collect the following categories of personal data:

• Contact information — your name and email address when you subscribe to our newsletter or submit a contact form.
• Purchase information — transaction details when you buy a digital product (processed by Gumroad; we do not store payment card data).
• Booking information — your name, email, and any notes you provide when booking a strategy session via Calendly.
• Usage data — anonymised analytics data about how you interact with our website (pages visited, device type, approximate location), collected via Google Analytics.
• Cookies — we use essential and analytics cookies. See Section 8 for details.

3. How We Use Your Personal Data

We process your personal data for the following purposes:

• To send you the newsletter and career tips you subscribed to (lawful basis: consent).
• To fulfil digital product purchases and deliver download links (lawful basis: contract).
• To schedule and conduct strategy sessions (lawful basis: contract).
• To respond to enquiries submitted via our contact form (lawful basis: legitimate interests).
• To analyse website traffic and improve our content (lawful basis: legitimate interests).
• To comply with legal obligations where required (lawful basis: legal obligation).

4. Email Marketing

If you subscribe to our newsletter, your email address will be stored with Beehiiv (our email platform). We will only send you emails you have explicitly opted in to receive. You can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any email.

We do not sell, rent, or share your email address with third parties for marketing purposes.

5. Third-Party Services

We use the following third-party services that may process your data on our behalf. Each operates under its own privacy policy:

• Gumroad — digital product sales and payment processing. Privacy Policy
• Calendly — appointment scheduling. Privacy Policy
• Beehiiv — newsletter delivery and subscriber management. Privacy Policy
• Formspree — contact form submission handling. Privacy Policy
• Google Analytics — website usage analytics (anonymised). Privacy Policy
• Vercel — website hosting. Privacy Policy

6. How Long We Keep Your Data

• Newsletter subscriber data — until you unsubscribe.
• Purchase records — 7 years (UK tax and accounting requirements).
• Contact form enquiries — 12 months unless ongoing correspondence requires longer.
• Analytics data — 26 months (Google Analytics default, anonymised).

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you.
• Right to rectification — ask us to correct inaccurate data.
• Right to erasure — ask us to delete your data (subject to legal retention obligations).
• Right to restrict processing — ask us to pause processing of your data.
• Right to data portability — receive your data in a machine-readable format.
• Right to object — object to processing based on legitimate interests.
• Right to withdraw consent — withdraw consent at any time where processing is consent-based.

To exercise any of these rights, email us at moe@zerotoherowithmoe.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

8. Cookies

We use the following types of cookies:

• Essential cookies — required for the website to function. Cannot be disabled.
• Analytics cookies — Google Analytics cookies that help us understand how visitors use the site. These are anonymised and do not identify you personally. You can opt out via Google's opt-out tool.

Embedded third-party services (Beehiiv, Calendly) may set their own cookies when you interact with them on our pages. Please refer to their respective privacy policies for details.

9. International Data Transfers

Some of our third-party processors (including Google Analytics, Gumroad, and Beehiiv) are based outside the United Kingdom. Where data is transferred internationally, we rely on appropriate safeguards including Standard Contractual Clauses (SCCs) as recognised under UK GDPR.

10. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Our website is served over HTTPS. We do not store payment card data — all payments are processed directly by Gumroad.

11. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will reflect any changes. We encourage you to review this page periodically. Continued use of the website after changes constitutes acceptance of the updated policy.

13. Contact Us

For any questions, requests, or complaints relating to this Privacy Policy or how we handle your personal data, please contact: